SMS Messaging Policy

Effective: May 21, 2026

This policy describes the SMS text messaging program operated and sent by bookres (bookres.ai) for reservations guests make at restaurants, bars, venues, and other businesses ("venues") that use the bookres reservation platform to manage their bookings.

1. Who Sends These Messages

SMS messages are sent by bookres — bookres is the sender of record — and identify the bookres platform along with the venue name (for example, "bookres: … at [Venue Name]"). They are delivered through Telnyx using a 10DLC-registered originator owned and operated by bookres.

Program operator and sender (brand): E3 Artisan, Inc., DBA bookres.ai. bookres is the message sender and program operator of record: it owns and operates the 10DLC-registered number, holds the registered 10DLC brand and campaign with The Campaign Registry (TCR), maintains the opt-in/opt-out records, and handles all carrier-required keyword responses (STOP, HELP, START). Reservation events — a booking, a change, a cancellation, a waitlist seat — trigger the program's notifications; bookres composes and sends every message, and the underlying messaging infrastructure, compliance posture, and this policy are managed by bookres.

2. Program Description

The bookres SMS program — "Reservations & Customer Care" — sends reservation-related messages — and conducts a two-way customer-care conversation — with guests who provide a phone number and expressly consent during the reservation booking process on a venue's bookres-powered booking page. bookres is the sender of every message in this program, including the customer-care replies described below.

Message types include:

• Reservation confirmations
• Reservation reminders (typically a few hours before the visit)
• Reservation updates or modifications
• Cancellation confirmations
• Waitlist offers and confirmations
• Event-specific notifications (e.g., open-mic-night confirmations) when the venue uses bookres for ticketed events
• Customer-care replies (two-way). A guest may reply to a message or text a question about their reservation, and bookres responds. These replies are authored and sent by bookres's automated (AI) assistant — written in bookres's own voice, which refers to the venue in the third person (for example, "your reservation at [Venue Name]") and never speaks as the venue. Venue staff do not compose or send these replies. The conversation is limited to the guest's reservation and venue information.

All messages are reservation- and venue-related — transactional notifications and customer-care replies to the guest's own questions. bookres does not send marketing, promotional, or advertising SMS through this program, and the AI-assisted customer-care replies are never promotional. The same consent also authorizes automated calls (auto-dialer, artificial, or prerecorded voice) about the reservation; calls, where used, are likewise placed by bookres.

3. Message Frequency

Message frequency varies with your reservation activity and any questions you send us. A typical reservation generates one confirmation message plus one reminder message, with additional messages if the reservation is modified, cancelled, or moved off a waitlist — and customer-care replies when you text us a question. This section describes text-message frequency; automated calls, where used, are separate and infrequent.

Two-way messaging means replies: you may reply to any message bookres sends you, and bookres will answer. The program's number is not published or advertised as a general text-in channel — every conversation begins with a message from bookres about a reservation you made.

4. Cost

bookres does not charge guests to send or receive SMS messages. Message and data rates may apply depending on your wireless carrier and plan. Contact your carrier for details.

5. Opt-In Workflow

Express written consent to receive SMS is collected at the time of reservation on the venue's bookres-powered booking page. No SMS is sent before the guest affirmatively opts in. The opt-in is collected electronically via an unchecked checkbox displayed alongside a full program disclosure; there is no paper, verbal, or other opt-in path for this program.

1. The guest visits the venue's booking page and selects a date, time, and party size.
2. The guest provides a name, email address, and phone number on the guest-information form.
3. Immediately below the SMS consent checkbox, the booking page displays the full program terms — always visible (never collapsed, hidden, or behind a tooltip) — containing: the sender (bookres) and venue/program name, the type of messages sent (automated texts and calls that service the reservation, including two-way customer-care replies), message frequency, the "Msg & data rates may apply" notice, opt-out instructions ("Reply STOP"), help instructions ("Reply HELP"), a link to this SMS Terms & Privacy Policy, and an explicit statement that consent is not required to make a reservation.
4. The guest then affirmatively checks the SMS consent checkbox, which is unchecked by default and reads, verbatim: "Yes — text and call me about my reservations." The full program terms are shown directly beneath it: "Automated texts and calls (auto-dialer, artificial, or prerecorded voice) from bookres, servicing reservations at any venue you book through bookres — such as [Venue Name] — including replies to questions you text us. Msg & data rates may apply. Frequency varies. Reply STOP to opt out, HELP for help. SMS Terms & Privacy Policy. Consent isn't required to book."
5. The guest submits the reservation by clicking the "Confirm Reservation" button. Submission is allowed whether or not the SMS consent box is checked — guests who do not opt in receive email notifications only and can still complete the booking.
6. On submission, when the SMS consent box is checked, an opt-in confirmation SMS is sent to the provided phone number acknowledging consent and providing opt-out instructions.

The opt-in surface presented to the guest at reservation time is reproduced below. The venue name shown in the terms line is substituted at render time with the actual venue the guest is booking with. A full, interactive, production-styled version of the same surface (for messaging-compliance review) is published at bookres.ai/sms-opt-in-example.

Consent is not a condition of making a reservation or purchasing any goods or services. Guests may complete a reservation without checking the SMS consent box; email notifications are still delivered, and the reservation is processed normally. The SMS consent and the (separate) marketing-email consent checkboxes are independent and neither is bundled with any required service term.

Opt-in data handling. Phone numbers and opt-in records collected through this workflow are stored only for the purpose of operating this SMS program (delivery, audit, and opt-out enforcement) and are not shared with any unauthorized third party. See Section 10 (Privacy) for the full disclosure list.

6. Sample Messages

Opt-in confirmation (sent immediately after consent):

Reservation reminder (sent a few hours before the visit):

Customer-care reply (two-way — a guest's reservation/venue question, answered by bookres about the venue in the third person):

HELP reply:

STOP reply:

7. Opt-Out (STOP)

You may opt out of receiving SMS messages from the bookres SMS program at any time — across every venue you have booked through bookres — by replying STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any message. You will receive a one-time confirmation message acknowledging the opt-out, after which no further SMS will be sent.

To re-subscribe after opting out, reply START to a previous message or make a new reservation and check the SMS consent box again.

8. Help (HELP)

Reply HELP or INFO to any message to receive an auto-reply with reservation-management instructions and the venue's contact information. For platform-level questions (privacy, opt-in records, compliance), contact bookres directly at help@bookres.ai.

9. Supported Carriers

The bookres SMS program is delivered through all major US wireless carriers, including AT&T, T-Mobile, Verizon, and their MVNO subsidiaries. Carrier-handled keywords (STOP, HELP, etc.) take effect immediately at the carrier level.

Carriers are not liable for delayed or undelivered messages. bookres and the venue are likewise not liable for delivery delays caused by the carrier network, the guest's device, or the guest's carrier plan.

10. Privacy

Phone numbers, opt-in status, and SMS interaction history are collected and stored by bookres solely for the purpose of operating this SMS program. Specifically:

• No sale or sharing: phone numbers and SMS opt-in data are never sold, rented, or shared with third parties for marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing.
• Limited disclosure: phone numbers are shared only with (a) the venue you booked with, (b) Telnyx and the underlying wireless carriers for the purpose of delivering messages, and (c) legal authorities when required by law.
• Retention: opt-in records and message logs are retained for the period required by carrier and TCR compliance rules. Opt-out records are retained indefinitely so that any future attempt to re-add the same number requires a fresh opt-in.

For a complete description of how bookres collects, uses, stores, and shares personal data — including data collected during reservation booking — see the bookres Privacy Policy.

11. Terms & Conditions

• Consent: by checking the SMS consent checkbox during reservation booking, you provide express written consent to receive automated texts and calls — including by auto-dialer or an artificial or prerecorded voice — sent by bookres (the message sender of record) to service your reservation, including two-way customer-care replies that may be generated by an AI-assisted system, at the mobile phone number you provided.
• No purchase required: consent to receive text messages is not a condition of making a reservation or purchasing any goods or services.
• Message frequency: varies with your reservation activity and any questions you send us.
• Message and data rates: may apply depending on your carrier and plan.
• Opt-out: reply STOP at any time. After opting out you will receive one confirmation message and no further texts.
• Carrier liability: carriers are not liable for delayed or undelivered messages.
• Changes: bookres may modify this policy from time to time. Material changes will be posted on this page with an updated effective date.

12. Contact

For reservation-specific questions (a specific booking, a venue's hours, etc.), contact the venue directly using the contact information shown on the venue's booking page or in your confirmation message.

For questions about this policy, the bookres SMS program, opt-in/opt-out handling, or messaging-compliance matters, contact bookres:

bookres
Email: help@bookres.ai
Compliance: legal@bookres.ai
Website: bookres.ai